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TAB® ~ Keeping tabs on a favorite

woman enjoying TaBTAB® was Coca-Cola Company's first sugar-free drink introduced in 1963 when 28 percent of Americans had begun watching their weight. Its name was a play on the notion of people keeping "tabs" on their weight.

Although sales of TAB® were surpassed by the introduction of diet Coke®, the brand still has fiercely loyal fans who have been known to travel hundreds of miles to find their favorite drink.