tabs on a favorite
was Coca-Cola Company's first sugar-free drink
introduced in 1963 when 28 percent of Americans had begun watching their
weight. Its name was a play on the notion of people keeping "tabs" on
Although sales of TAB® were surpassed by the introduction of diet Coke®,
the brand still has fiercely loyal fans who have been known to travel
hundreds of miles to find their favorite drink.